since 2004

q & a with canadian beauties

Gloria Chik . founder of www.urbanebloc.com.

beauty to me isDoing something different because you know it works for you. It’s about being interesting, having a signature, and a sense of versatility by your side 

in my makeup bag right now I just got a new shiny patent makeup bag and am ecstatic about it. I have a tin of Rosebud Salve, a Maybelline Shadow Quad in “Sunset Seduction”, a Cherry Chapstick, Aveda botanicals lotion, Mary Kay Cheek Glaze, and far too many eye liners (water proof, liquid, and crayon).

my signature scentI’m a Marc Jacobs loyalist - Daisy for day and Lola for night

  can’t live withoutMy iQQU SPF 50 Sunscreen, adorable rings and jewelry (much from Blossom), and lots of fun dresses (many of my summer favourites have been snapped up from Blossom racks).

if i could start a fashion trend, it would it be  Stacking multiple belts together in an outfit, or having every belt I owned be able to be a bracelet too. I love vintage styled belts, and would be even more amazing if they could all wrap around your wrists too.

musical artists most played on my playlist … Broken Bells, The Bravery, Phantogram, Phoenix, and I love playing Return of the Mack for some reason. I’m really into singles from band as well - Warpaint - Undertow, Does it Offend You Year - Dawn of the Dead, and Mayer Hawthorne - No Strings are some examples.